摘要
信息技术的迅猛发展,给教育带来了极大的挑战,信息技术应用于课堂教学,使得传统的教学设计和教学方法已无法适应新的需求,本文通过分析广告学课程的教学现状,以布鲁姆教育目标分类理论为指导,阐述在混合式教学模式下,针对不同的知识点进行网络教学、任务驱动教学以及目标导向教学相结合的形式,探索信息化条件下混合式教学新模式.
The rapid development of information technology has brought enormous challenges to education,making it impossible for traditional lesson planning and teaching methods to meet the new needs.This paper analyzes the teaching of Advertising and explores new mixed teaching patterns with information technology.It is based on the Bloom's theory of classification of educational objectives,and explains the combination of online teaching,task-based teaching method and objective-oriented teaching.
作者
马宏茹
周森
MA Hong-ru;ZHOU Sen(Department of Economics and Management,Zaozhuang University,Zaozhuang 277160,China)
出处
《枣庄学院学报》
2020年第2期129-133,共5页
Journal of Zaozhuang University
关键词
广告学
网络教学平台
混合式教学
布鲁姆目标分类
advertising
online teaching platform
mixed teaching
bloom's theory of classification of educational objectives
