摘要
价格策略直接影响企业市场竞争力,对成本提升的地标农产品企业尤为关键。本文借助演化博弈方法,构建了地标农产品企业、同行业竞争者和市场消费主体间的三方博弈模型,分析了各参与主体不同情境下的行为过程,探讨了不同策略选择间的影响机理,求解了各参与主体在稳定策略下的复制动态方程,并运用Matlab2016b软件对推论结果进行了仿真试验。结果表明:同类产品价格差异、品质差异、由价格变动引发的市场迁移量和消费者产品信心等是影响地标农产品企业价格策略选择的关键因子,并针对性提出了提升地标企业市场竞争力的相关建议。
The price strategy directly affects the competitiveness of the enterprise market and is particularly critical for geographical indication agricultural enterprises with increased costs. Based on the evolutionary game method, this paper constructs a three-way game model between geographical indication agricultural enterprises,competitors in the same industry, and consumers in the market, analyzes the behavior process in different situations of each participant, and discusses the influence mechanism between different strategy choices. The replication dynamic equations of each participant under the stabilization strategy are solved, and the results are simulated by Matlab 2016 b software. The results show that the price difference, quality difference, market migration caused by price change and consumer product confidence are the key factors that affect the price strategy selection of geographical indication agricultural products, and the relevant suggestions for improving the market competitiveness of geographical indication agricultural enterprises are put forward.
出处
《价格理论与实践》
北大核心
2019年第8期128-131,共4页
Price:Theory & Practice
基金
陕西省社会科学基金项目（2018S35）“三位一体的地标农产品质量保障体系建设研究”
关键词
地标农产品
价格
市场竞争
演化博弈
仿真
Geographical indication agricultural products
Price
Market competition
Evolutionary game
simulation
