摘要
作为一门应用型学科,广告学注重培养学生的表达能力、洞察能力、实践能力以及合作能力,在课堂教学中,教师应着重通过激发学生的参与热情"活化"课堂,并加强对学生学习过程的管理。文章指出,过程性评价作为过程管理的手段,具有多元立体性、情感培育性、价值生成性的特点,能够有效提升课堂价值、推动师生自我实现。运用过程性评价时应注意遵循闭环原则、增强师生情感体验以及坚持系统性原则。
As an applied subject,advertising pays attention to the cultivation of students’ ability of expression,insight,practice and cooperation.In classroom teaching,teachers should focus on arousing students’ enthusiasm for participation in order to "activate" the classroom and strengthen the management of students’ learning process.This paper points out that process evaluation,as a means of process management,has the characteristics of pluralistic three-dimensional,emotional cultivation and value generation,which can effectively enhance the classroom value and promote the self-realization of teachers and students.When using process evaluation,we should pay attention to the principle of closed loop,enhance the emotional experience of teachers and students and adhere to the principle of system aticness.
作者
华维慧
HUA Wei-hui(School of Media and Art,Nanjing University of posts and Telecommunications,Nanjing,Jiangsu 210023,China)
出处
《教育教学论坛》
2019年第49期141-143,共3页
Education And Teaching Forum
关键词
广告学
课堂教学
过程性评价
人才培养
应用型学科
advertising
classroom teaching
process evaluation
talent training
applied discipline
