摘要
结合营销策划课程的学科特点,分析了学生主导型情景模拟教学法在营销策划课程中应用的可行性,重点描述了其实施过程与操作程序,并对该教学法应用于营销策划课程教学实践进行了反思,这对完善高校市场营销专业课程教学改革具有一定的借鉴与启示.
According to the course characteristics of marketing planning,this paper simply analyzes the feasibility of students-oriented context simulation teaching method employed in this course,mainly describes its implemental procedures,and summarizes some insights after its application,it will contribute to improving the teaching reform for the marketing professional curriculumin colleges and universities.
作者
侯俊东
金晓文
HOU Jun-dong;JIN Xiao-wen(School of Economics& Management,China University of Geosciences(Wuhan),Wuhan,Hubei 430074,China)
出处
《教育教学论坛》
2019年第39期165-167,共3页
Education And Teaching Forum
基金
中国地质大学（武汉）教学改革项目（2014B12）
关键词
学生主导
情景模拟教学法
营销策划
Student-centered
situational simulation teaching method
marketing planning
