摘要
在国家新政策及就业形势的引导下,传统的教学模式已经无法适应高等学校创新、创业与创造能力的培养要求,而模拟实验教学方式是一种有效的方式。为此,本研究在分析相应指导思想的基础上,提出了构建高等学校市场营销专业模拟实验教学体系的基本方案。
Under the guidance of the new policies and employment situation,the traditional teaching model has been unable to adapt to the training requirements of the higher education on innovation,entrepreneurship and creation abilities,while simulation-based teaching method is an effective way. This study,based on the analysis of the relevant guidelines,proposes a basic scheme to build the teaching system of simulation-based experiment of marketing for colleges and universities.
出处
《湖北第二师范学院学报》
2016年第1期91-94,共4页
Journal of Hubei University of Education
基金
中国地质大学(武汉)教学改革项目(2014B12)
