摘要
采用文献资料调研等方法,首先对冰雪产业与旅游产业融合的概念进行界定,并对其融合机理进行归纳,认为产业关联是产业间融合的基础和前提,产业融合发展形成产业新业态,产业融合是产业新价值的增长点和动力源。其次,就冰雪产业与旅游产业融合的动力机制从技术创新原动力、政策导向助推力、消费需求拉动力及新业态蓬勃发展驱动力4个方面进行了论述。最后,就两大产业融合的路径机制从产业组成要素的结构性变动过程,结合实证归纳总结出了技术、产品、企业、市场4种产业融合路径。其中,技术融合改变了产业的生产技术、开发与经营管理技术;产品融合是冰雪产业与旅游产业融合发展的标志;企业融合为冰雪产业与旅游产业“深度融合,互利共赢”发展提供了重要支撑;市场融合模糊了冰雪市场与旅游市场的边界,增强了市场之间的关系,并产生良好的传导效应。研究认为,新型冰雪产业旅游产业业态的发展与创新是优化冰雪产业与旅游产业结构的内生动力,同时也是延伸冰雪产业与旅游产业价值链、提升产业价值的内在需要。
Various research methods such as the literature review method were used to summarize the mechanism of the integrated development of the ice and snow industry and the tourism industry based on the theory of industrial integration,through which it is believed that industrial correlation serves as the foundation and premise of industrial integration,The integrated development of the ice and snow industry and the tourism industry forms a new type of operation of ice and snow tourism,and serves as a new growth point and source of power.Secondly,the system theory and self-organization theory were used to summarize the dynamic mechanism driving the integrated development of the ice and snow industry and the tourism industry-namely the prime promoting force of demands originating from diversity of consumer demands and upgrading of the consumption demand structure in the ice and snow tourism industry,the propelling force originating from technological innovations,the driving force originating from the thriving development of new types of operation and the boosting force originating from the orientation of policies for industrial development.Meanwhile,the path to realize integrated development through four factors including technology,product,enterprise and market was summarized based on empirical study.Among these factors,technological integration changed production technologies,development and operation and management techniques in the ice and snow industry;product integration marked integrated development of the ice and snow industry and the tourism industry;enterprise integration provided important support to the development of the ice and snow industry and the tourism industry characterized by“in-depth integration,mutual benefit&win-win operation”;market integration blurred the boundary between the ice and snow market and the tourism market,and improved the relationship among markets and generated a great conducting effect.Results of some researches indicate that development and innovation of the new integrated type of business in the ice and snow tourism industry serve as the internal impetus for continuous optimization of the structure of the ice and snow industry and the tourism industry,which are also the internal needs for extending the value chain and industrial value of the ice and snow industry and the tourism industry.
作者
李在军
LI Zaijun(Jilin Sport University,Changchun 130022,China;Shandong University,Jinan 250061,China)
出处
《中国体育科技》
CSSCI
北大核心
2019年第7期56-62,80,共8页
China Sport Science and Technology
基金
吉林省社会科学基金项目(2018BS65)
中国博士后科学基金特别资助项目(2018T110674)
中国博士后科学基金面上资助项目(2017 M622170)
关键词
冰雪产业
旅游产业
冰雪旅游
产业融合
ice and snow industry
tourism industry
ice and snow tourism
industrial integration
