摘要
现阶段我国研学市场有待系统地分析校准,为了解当前中小学生研学旅行市场现状,本文从家长对研学旅行认知的角度,基于问卷调查,采用描述性统计分析法,从研学信息、研学市场参与率、家长对研学旅行的态度、期望、行为选择倾向等方面对中小学生研学旅行市场进行分析,找出不足,并提出适当建议,促进研学旅行市场的发展。
China’s study travel market at present needs to be systematically analyzed and standardized. In order to understand the current situation of the study travel market of primary and middle school students, this paper analyzes it from the perspective of parents’ perception of study travel in terms of study travel information, study travel market participation rate, parents’ attitudes toward study travel, expectation and behavioral choice tendencies by means of descriptive statistical analysis based on questionnaire surveys, identifies the deficiencies and puts forward appropriate suggestions to promote the development of the study travel market.
作者
詹琳
肖雅芳
ZHAN Lin;XIAO Ya-fang(Department of economics and management,ChangSha University,Changsha Hunan 410022,China)
出处
《科技视界》
2019年第15期130-132,共3页
Science & Technology Vision
基金
长沙市哲学社会科学规划一般项目(2019csskkt52)
2018年长沙学院大学生科技创新项目计划
关键词
研学旅行
市场现状
发展对策
Study travel
Market status
Development strategies
