摘要
从公平偏好的角度研究服务影响需求下电子产品供应链的最优决策,考虑由生产商与提供服务的零售商组成的电子产品供应链,利用Nash讨价还价构建公平偏好模型,假设收益差异会体现在效用上,用不动点定理得到公平解,进而得到一般效用函数,分析其公平中性和公平偏好时分散式和集中式决策,并研究双方的公平偏好因子对零售商订货量与服务水平的影响,由此提出相关建议。研究表明:零售商强调公平时,其订货量及服务水平都会下降,供应商强调公平时,则相反。
Research the optimal decision of electronics supply chain from the perspective of fairness preferences under services demand.Consider the services provided by the manufacturers and retailers of electronic products supply chain,with fairness preference model which is established by the Nash bargaining game.Assume income difference will be reflected on the utility,using fixed point theorem to get a fair solution,and then get the general utility function.We analyze decentralized and centralized decision of manufacturers and retailers when they are fair neutrally and fair partially,and study the fairness preference factor how to influence the quantity of goods and service level for retailers.Thus puts forward related suggestions.The research shows that:when the retailer emphasizes fairness,the order quantity and service level will decrease,while when the supplier emphasizes fairness,the order quantity and service level will decrease.
作者
李赟
代建生
LI Yun;DAI Jian-sheng(Faculty of Management and Economics,Kunming University of Science and Technology,Kunming,650093,China)
出处
《物流工程与管理》
2019年第4期101-106,共6页
Logistics Engineering and Management
