摘要
阅读推广是《公共图书馆法》的重要主题,也是实现公共图书馆供给侧改革创新的途径。文章以镇街图书馆评估定级为视域,立足实证研究,研析镇街公共图书馆阅读推广工作中存在的突出问题。在借鉴国内外经验的基础上,基于营销理念,围绕镇街公共图书馆阅读推广工作提出对策。
Reading promotion is an important theme of Public Library Law,and it is also a way to realize the supply side reform and innovation of public libraries.Based on the assessment and rating of community public libraries,this paper performed an empirical study and thoroughly analyzed the current issues of reading promotion in such libraries.Drawing lessons from the libraries at home and abroad,some suggestions are made on marketing reading promotion in community public libraries.
出处
《图书馆论坛》
CSSCI
北大核心
2018年第8期135-140,共6页
Library Tribune
基金
2015年广东省图书馆科研课题"基层公共图书馆发展模式研究"(项目编号:GDTK1505)
2016年东莞市哲学社会科学规划课题"东莞镇街公共图书馆服务均等化路径研究"(项目编号:2016JYZ17)研究成果
关键词
镇街图书馆
评估定级
阅读推广
营销策略
community public libraries
assessment and rating
reading promotion
marketing strategies
