摘要
山地旅游是“黄金周”旅游的重要组成部分。以我国 9个重要山地旅游目的地的“黄金周”旅游业绩为基础 ,依据市场占有率和增长率的双指标组合 ,构建出一个能综合定量描述旅游市场竞争格局的动态模型 ,据此将旅游市场划分为明星市场、金牛市场、幼童市场和瘦狗市场四种类型 ,并指出市场竞争态的转移规律包括增长型、稳定型、波动型、衰退型 4种模式 ,以发展的观点对名山旅游市场的演变进行研究 ,确定市场地位 ,明确现在和未来各山地旅游目的地市场竞争的优势和劣势 。
In market economy system, the establishment of regional tourism developing strategy must based on the exact market analysis and grasp. In this paper, according to two index combination of market occupancy rate and growth rate,the mathematical model of tourism market competition state and its transference were put forward, using this model the regional tourism market is compartmentalized into 4 types, such as bright star market, golden ox market, child market and thin dog market, and announcing out that the law includes 4 kinds of mould (the increase mould, the stable mould, the wave mould, and the fail mould). With the follow on viewpoint is studied to the development of tour market, superiority and the inferior strength of clear and definite now and coming market competition are carried on the trend forecasting to tour market to definite market position. With this model, the author analysis quaintly the mountain tourism of several gold weeks in China, and want to provide the new according for market exploit strategy of mountain tourism in the beginning of the new century.
出处
《山地学报》
CSCD
2002年第5期531-535,共5页
Mountain Research
基金
国家自然科学基金资助项目 (4 95 710 2 7)
陕西省自然科学基金资助项目 (2 0 0 0D0 2 )
关键词
山地旅游
市场竞争态
客源地市场
目的地市场
区域旅游规划
mountain tourism
gold week
market competition state
the transference of tourism market competition state
source market
terminal market
