摘要
通过对云南３１２家中小企业的调研后发现：随着我国市场化进程的加快，云南中小企业正面临前所未有的压力和挑战。为提升企业竞争力，迎接挑战，中小企业在新的经济环境中必须结合自身的优势和特点，准确进行市场定位，走“专、精、特”的道路。
After the investigations and arsearches on Yunnan 312 small-medium enterprises, the author discoverd that with the quickness of China's marketability, Yunnan small-medium enterprises are facing unprece- dented pressures and challenges. In order to raise enterprises' competitive powers to meet the challenges, the small-meduim enterprises must integrate with their own advantages and characteristics under the new economic environment and fix exactly their market positions to go the paths with speciality, exactness and characteristic.
出处
《云南财贸学院学报》
2000年第5期64-67,共4页
Journal of Yunnan Finance and Trade Institute
关键词
云南
中小企业
市场定位
营销战略
企业竞争力
marketability, market position
marketing strategy
characteristic competition
