摘要
旅游形象建设是旅游生产力。策划塑造并传播舟山地方旅游整体形象,对舟山旅游经济可持续发展具有重要意义。当前,关键问题是解决舟山旅游整体形象的定位以及策划与传播的思路。
The construction of the tourist image is kind of productive force. It plays an important role in the development of sustainable lourist eonomy in Zhoushan to plan, remoud and spread the entire image of Zhoushan local tourism. At present, the crux of the matter is how to fix the orientation of the entire image of Zhoushan tourism as well as its planning and spread.
出处
《浙江海洋学院学报（人文科学版）》
2002年第3期40-43,共4页
Journal of Zhejiang Ocean University(Humane Science)
