摘要
文章就舟山旅游业发展作了SWOT分析,再就舟山旅游发展总体定位设想所包含的内涵进行阐述,比较评析各种定位表述的不足,从而提出“中国舟山——海岛休闲度假者的天堂”的旅游形象定位设想,并就当前旅游业的发展提出对策建议。
This paper firstly uses SWOT analysis to discuss the prospect of the general orientation of tourism development in Zhoushan, and then, by comparison of some examples of orientation, puts forward the orientation conception as the slogan goes, “Zhoushan China, a paradise of islands for holiday-makers”, and lastly makes some suggestions on the local tourism development.
出处
《浙江海洋学院学报（人文科学版）》
2005年第3期67-71,共5页
Journal of Zhejiang Ocean University(Humane Science)
关键词
舟山
SWOT
旅游
定位
Zhoushan
SWOT
tourism
orientation
