摘要
消费社会以身体及身体快感为着眼点,营造文本化的消费语境,暗示并突出消费文本化语境的审美化主题,暗示消费者的匮乏处境,对替代性体验进行大肆渲染,生产人们的消费需求,从而生产堂·吉诃德式驯服的消费主体。这也是符号拜物教运作的核心机制。
The consumer society takes body and body pleasure as its focus, constructing a textual context of consumption, implying and highlighting the aesthetic theme of the textual context of consumption. It hints at the lack of consumer situation, plays up the alternative experience, produces people's consumption needs, and thus produces Don Quixote-style tame consumer subject. This is also the core mechanism of the operation of symbol fetishism.
出处
《上海文化》
CSSCI
2018年第10期60-66,共7页
Shanghai Culture
基金
广西人文社会科学发展研究中心"科学研究工程.青年项目培育工程"基金资助
杭州师范大学科研启动经费项目的支持
