摘要
互联网的传入开启了中国传媒业的新时代。互联网技术、社交网络服务技术、大数据技术、VR/AR技术、人工智能技术以及区块链技术等极大地拓展了传媒业的新领域。新的信息传播技术促使传媒业发生了重大转型,这种转型主要体现在以下十个方面的变化:媒体机构的平台化、新闻媒体的社交化、内容产品的场景化、内容信息的专业化、媒介载体的多元化、信息发布的大众化、传媒受众的个性化、产业形态的服务化、信息数据的资产化、从业人员的创客化。面对这些新变化,传媒业面临着变革传媒的教育方式、提高从业者综合素养以及强化媒体社会责任等多方面的挑战。
The introduction of the Internet inaugurates a new era for Chinese media industry. Technological advances, such as the Internet, social network service, big data, VR/AR, artificial intelligence and blockchain, have greatly expanded the new field of the media industry. The communication technology of new information has led to a great transformation of the media industry, which can reflect in the following ten changes： the platformization of media organizations, the socialization of news media, the contextualization of content products, the specialization of content information, the diversification of media carriers, the popularization of information dissemination, the individualization of media audience, the servitization of industrial forms, the capitalization of information data, and the creativity of employees. In the face of these latest changes, the media industry is confronted with many challenges, for example, reforming the media education mode, improving the comprehensive literacy of employees and strengthening the social responsibility of the media and so on.
作者
周蔚华
杨石华
ZHOU Wei-hua, YANG Shi-hua(School of Journalism and Communication, Renmin University of China, Beijing 100872, China)
出处
《编辑之友》
CSSCI
北大核心
2018年第10期5-11,16,共8页
Editorial Friend
基金
中国人民大学"双一流"建设阶段性成果之中国人民大学马克思主义新闻观研究中心"北京市数字出版平台建设"(RMXY2018A001)
关键词
互联网
媒介技术
传媒业
新变化
新挑战
Internet
media technology
media industry
new change
new challenge
