摘要
高校图书馆的阅读推广模式,受"互联网+"影响,已产生变化,呈现出个性化、内容广、层次多、吸引力强的特征,构建具有"互联网+"特色的阅读推广模式,需要凭借网络科技的技术优势,提高活动的趣味性和参与性,同时,要在科技体验中加强知识内涵建设,彰显图书馆的人文引领示范性,通过构建O2O服务、基于大数据服务的推广模式,打造高校图书馆的线上、线下服务模式,建立基于数据分析的主题活动评价机制。
The reading promotion modes of university undergone changes, showing features of individuality, libraries, influenced by the ＂ Internet ＋ ＂, has variety of contents, multitudes of levels, and attractiveness. Building a reading promotion model with ＂Internet ＋ ＂ features requires the use of technological superiority of Internet technology to enhance the activity＇ s interest and participation. Meanwhile, it is necessary to strengthen knowledge connotation construction in the user experience, to demonstrate the humanistic guidance of the library, and to build the o2o service and promotion model based on big data services. The online and offline service models of university libraries establish evaluation mechanism of theming activities based on data analysis.
作者
陈雯
CHEN Wen(Library,Hubei University of Education,Wuhan 430205,China)
出处
《湖北第二师范学院学报》
2018年第5期124-127,共4页
Journal of Hubei University of Education
基金
2016年湖北省教育厅人文社科项目"知识管理视角下泛在学习环境中的学习资源研究"(16y208)
