摘要
本文根据中国家具行业的销售现状、消费者需求、销售模式及存在问题,明确技术型销售的概念以及技术型销售存在的必然趋势,分析研究中国家具行业技术型销售的培养体系,为之后中国家具行业技术型销售的探讨与研究做参考,并为中国家具企业的技术型销售人才培养提供方向。
Based on the current situation of sales,consumer demand,sales model and the existing problems of China.s furniture industry,the concept and the essential trend of technical sales were identified and the training system of technical sales in China＇s furniture industry was analyzed.The results of this study can be used as a reference for the discussion and research on the technical sales of furniture industry in China which would provide the direction for the training of technical sales talents of furniture companies in China.
作者
姚淑婷
马掌法
YAO Shuting;MA Zhangfa(School of Engineering,Zhejiang Agriculture and Forestry University,Hangzhou 311300,China)
出处
《家具》
2018年第4期98-100,共3页
Furniture
基金
美生橱柜定制研发中心建设(2045200247)
关键词
技术型销售
家具
培养体系
technical marketer
furniture
training system
