摘要
目的提高新手设计师的产品概念设计的品鉴能力和设计技能。方法请专家和新手设计师通过放声思考法对5个不同类型的产品概念设计作品的进行评价,运用"Seeing-Moving-Seeing"的设计思考模型分析专家和新手设计评价的思考模式的差异性,结合描述性统计分析专家与新手评价内容的差异性。专家与新手在产品概念设计评价步骤上基本一致,但是专家在进行产品概念设计评价的时候比较客观,相应的新手比较主观;同时相较于新手,专家的产品概念设计评价比较全面。结论从新手设计师设计评价的思维方式入手,可以提高新手设计师评价的主观性和专业性,从而提高新手设计师产品概念评价的客观性和全面性。
It aims to improve the identification and design skills of product concept design of novices＇ designer. Ex- pert and novices＇ designers are asked to evaluate five different types of product conceptual design works by using protocol analysis. The ＂Seeing-Moving-Seeing＂ design thinking model is used to analyze the differences of thinking patterns between experts＇ and novices＇ designers. Descriptive statistical analysis is used to analyze the difference between experts and novice in the evaluation contents. Experts and novice in the product concept design evaluation steps are basically the same, but the experts are more objective, the novices more subjective. In evaluation contents, the experts are more com- prehensive than the novices. It can change the design thinking style to improve the ability of novice designer about prod- uct concept design evaluation. Than the novices＇ design may be more objectivity and more comprehensiveness in product concept design evaluation.
作者
洪碧云
HONG Bi-yun(Fujian Agriculture and Forestry University, Fuzhou 350000, China)
出处
《包装工程》
CAS
北大核心
2018年第6期229-233,共5页
Packaging Engineering
关键词
口语分析
放声思考法
设计评价
protocol analysis
think-aloud
design evaluation
