摘要
目的通过"以展带产"博物馆文创产品设计策略的研究,应对"文创2.0"阶段出现的新问题,着力于产品的系统设计,完成中国优秀传统文化的创造性转化与创新性发展,促进文创产业的与时俱进。方法通过对目前博物馆文创产品设计的相关弊病进行研究,提出"以展带产"博物馆文创产品设计策略,完成"文创2.0"阶段的设计开发观念的更新,并通过例证说明"以展带产"设计策略的具体实践应用。结论 "文创2.0"的产业重点在产品的系统设计而不是一件产品本身,只有走出博物馆这个象牙塔,博物馆的文创产品才能真正实现文化的开枝散叶,真正实现"文物活起来"的终极目标。
Through the study on exhibition industry museum of cultural and creative product design strategy, accord- ing to the innovation of 2 stage, focus on system design, the creative transformation and innovative development of Chi- nese excellent traditional culture is completed to promote the cultural and creative industries to keep pace with the times. Based on the analysis of the current museum of cultural and creative product design related defects, it puts forward to ＂exhibition＂ museum of cultural and creative product design strategy, completes the ＂the 2＂ stage of the design and de- velopment of ideas, and explains the practice of ＂application to exhibition production design strategy through examples. ＂The cultural and creative industries focus 2.0＂ in the system design of products is rather than a product itself, only out of the Ivory Tower Museum, museum of cultural and creative products can really achieve cultural flourishing, achieve the ultimate -oal of ＂Livin- Cultural Relic＂ real.
作者
王国彬
WANG Guo-bin(Beijing University of Technology, Beijing 100101, Chin)
出处
《包装工程》
CAS
北大核心
2018年第6期114-118,共5页
Packaging Engineering
关键词
文创2.0
临展产品化
以展带产
逆设计
菏泽百宝
cultural and creative industries focus 2.0
temporary exhibition production
drive the product by exhibition
reverse design
Heze cultural relics
