摘要
随着文化创意产业的兴起,文化创意企业纷纷登场,文化创意产品也迅速跃然于市场并成为新颖的消费品。但文化创意产品是一种不同于传统意义上的产品,其文化要素的植入和新科技的运用所呈现出的特有属性,使产品价值的实现路径与传统产品有着一定的差异。
With the rise of cultural creative industry, more and more cultural creative enterprises come on stage and cultural creative products quickly become new consumer goods on the market. However, the cultural creative product is different from the traditional sense of product and it presents unique attributes？because of the cultural elements and new technology.
出处
《社会科学》
CSSCI
北大核心
2012年第11期59-66,共8页
Journal of Social Sciences
关键词
文化创意产品
价值
路径
Cultural Creative Product
Value
Way
