摘要
研究生态认知对生态行为作用机理有利于管理者有效规范公众的生态行为。分别引入中介与调节变量并基于"知—信—行"理论建立结构方程模型SEM,利用调研数据进行实证研究。结果显示:(1)生态知识和生态感知相互影响,系数均为0.39;(2)生态知识对生态责任感、生态情感、生态价值观、生态态度有正向显著影响,系数分别为0.19、0.23、0.32、0.33;(3)生态感知对生态价值观、生态态度、生态情感、生态责任感有正向显著影响,系数分别为0.35、0.37、0.42、0.45;(4)生态情感对生态态度、生态态度对生态责任感、生态责任感对生态价值观有正向显著影响,系数分别为0.31、0.48、0.37;(5)生态情感、生态态度、生态责任感、生态价值观对生态行为有正向显著影响,系数分别为0.39、0.43、0.58、0.69;(6)生态知识、生态感知对生态行为影响系数为正但不显著。结果表明:生态认知对生态行为无直接作用关系,而要通过生态信念对生态行为产生作用;生态态度、生态情感、生态价值观、生态责任感在生态认知对生态行为作用关系中具有完全中介效应;性别、年龄和户籍地在生态认知对生态行为作用关系中具有调节效应且调节效应依次降低。
It was of great help for managers to stanardize public ecological behavior well through studying the operation mechanism of eco- logical cognition to ecological behavior. On basis of the theory of KAP, this paper utilized SEM to come up with the theoretical hypothesis models with moderators and mediators introduced into the relationship from ecological cognition to ecological behavior to construct the empirical models to empirically research. The results showed： ①Ecological knowledge and ecological sense had mutual positive significant influence and the coefficients were respectively 0.39. ②Ecological knowledge had positive significant influence on ecological responsibility, feeling, value view, attitude and the coefficients respectively were respectively 0.19,0.23,0.32,0.33. ③Ecological sense had a positive significant influence on ecological value view, attitude, feeling, responsibility and the coefficients were respectively 0.35,0.37,0.42,0.45. ④Ecological feeling had a positive significant influence on attitude, ecological attitude had a positive significant influence on responsibility and ecological responsibility had a positive significant influence on value view. The coefficients were respectively 0.31,0.48, 0.37. ⑤Ecological feeling, attitude, responsibility, value view had a positive significant influence on ecological behavior and the coefficients were respectively 0.39,0.43,0.58,0.69. ⑥Ecological knowledge and ecological sense had a positive significant influence on ecological behavior but the coefficients were not significant. These conclusions showed： Ecological cognition had an indirect positive influence on ecological behavior through ecological belief instead of direct positive influence. Ecological feeling, attitude, responsibility, value view played a completely mediating role in the relationship from ecological cognition to behavior. Age, domicile places and gender played a moderating role in the relationship from ecological cognition to behavior and the moderating effected degrees decrease in sequence.
出处
《资源开发与市场》
CAS
CSSCI
2018年第4期539-546,共8页
Resource Development & Market
基金
国家林业局重点项目"生态意识与林业发展的互动机制研究"(编号:2015-02)
江苏省高校优势学科建设工程资助项目(编号:PAPD)
关键词
生态认知
中介作用
调节作用
生态行为
结构方程模型SEM
ecological cognition
mediating effect
moderating effect
ecological behavior
structural equation modeling （SEM）
