摘要
绿色消费态度行为不一致之谜已存在40多年,但鲜见国内外学者对绿色消费态度行为缺口相关研究进行系统回顾。为了从理论上解开这一谜团,本文从绿色消费态度行为缺口的内涵界定、类型维度、综合测量、多维动因、修复策略和效果评价等方面,对国内外相关文献进行梳理,最后,说明绿色消费态度行为缺口的发展趋势和研究展望。
The puzzle on attitude behavior gap in green consumption has been in existence for more than 40 years,but few domestic and foreign scholars have systematically reviewed the related research. In order to theoretically solve this puzzle,this paper conducts a review of the attitude behavior gap in green consumption from the following aspects： connotation definition,categorisation,measurement,casuses,and intervention measures. Finally,some possible future research directions of the attitude behavior gap in green consumption are expounded.
出处
《财经论丛》
CSSCI
北大核心
2017年第11期95-103,共9页
Collected Essays on Finance and Economics
基金
国家社会科学基金资助项目(15BJY046)
国家自然科学基金资助项目(71673238)
教育部留学回国人员科研启动基金(教外司留[2015]311号)
安徽省教育厅人文社会科学重点项目(SK2015A318
SK2015A320)
关键词
绿色消费
态度强度
行为强度
态度行为缺口
修复策略
Green Consumption
Attitude Intensity
Behavior Intensity
Attitude Behavior Gap
Intervention Measures
