摘要
文章针对目前黄酒电子商务平台中存在的,如线上营销模式单一、用户粘度较弱等问题,尝试通过研究用户的视觉行为提出全新的视觉搜索系统,强调以用户为中心,通过提升用户体验来提升黄酒电子商务的竞争力。这种全新的黄酒电商模式一方面可以对商品信息进行重新整合与划定检索标准,让用户从检索信息到达成购物决策的效率更高;另一方面让功能更契合用户视觉行为,加强电商平台的用户体验。本文提出的基于视觉行为的黄酒电子商务模式将有助于绍兴黄酒在"互联网+"环境下的受众面拓展、品牌竞争力提升与产业升级。
Targeted at the problems existing in the e-commerce platform of Shaoxing wine such as the single online marketing mode and the weak user viscosity,the present paper puts forward a brand-new usercentered visual search system by studying users＇ visual behavior,whose aim is to improve the competitiveness of Shaoxing rice wine e-commerce by enhancing the user experience. With the new model of ecommerce of Shaoxing wine,on the one hand,the information on the network can be re-integrated and the search criteria delimited so that the higher efficiency of users＇ information retrieving and shopping decision making can be ensured. On the other hand,the function of the new model fits better with the users＇ visual behavior,thus emphasizing on user experience on the e-commerce platform. It is expected that the proposed e-commerce model of Shaoxing wine will help expand the Internet audience,promote the brand competitiveness and industrial upgrading of Shaoxing wine in the current Internet Plus environment.
出处
《绍兴文理学院学报》
2017年第4期48-51,共4页
Journal of Shaoxing University
基金
绍兴市哲学社会科学规划重点课题"基于视觉搜索的绍兴黄酒网络营销平台研究"(135075)
关键词
视觉行为
绍兴黄酒
电子商务
视觉搜索
用户体验
visual behavior
Shaoxing rice wine
e-commerce
visual search
user experience
