摘要
【目的】探索科技期刊数字出版转型和媒体融合之路,提升科技期刊新媒体传播的策划能力和移动互联网传播水平。【方法】采用"H5+微信"的媒体融合模式对刊物宣传、专题组稿、增强出版、新闻事件深度报道、热点抓取、会议和活动宣传、为广告客户提供增值数字广告和服务等进行探索和实践。【结果】在"煤传媒"微信公众号的运营中融入"H5+微信"的媒体融合模式,取得了比常规微信宣传方式更好的传播效果。【结论】"H5+微信"的媒体融合模式可大幅提高科技期刊数字传播和新媒体传播的水平,有效提升期刊影响力。
[Purposes] This study aims to explore the method of digital publishing transformation and media convergence on scientific journals,promote the planning ability of new media communication,and enhance the communication ability of mobile internet. [Methods] The author used the pattern based on H5 plus We Chat to practice on media convergence for journal publicity,soliciting manuscripts,enhancing publishment,reporting important new s in-depth,capturing hotspots,propagandizing meetings and activities,and providing the value-added services on digital advertising. [Findings] The operation of coal media We Chat public account w ith H5 has gained better communication affection than normal pattern. [Conclusions] The media convergence pattern based on H5 plus We Chat could greatly improve the digital communication and new media level,and promote the influence of scientific journals.
出处
《中国科技期刊研究》
CSSCI
北大核心
2017年第10期936-940,共5页
Chinese Journal of Scientific and Technical Periodicals
关键词
科技期刊
H5
微信
媒体融合
增强出版
Scientific journal
HTML5
WeChat
Media convergence
Enhanced publishment
