摘要
[目的/意义]提出针对微博舆情不同阶段的引导控制工作流程,降低微博舆情危机的发生频次和影响程度。[方法/过程]借鉴生命周期理论的基础上,利用扎根理论的方法,以反映舆情事件的关键词被提及累计次数和变化幅度作为表征量,对微博舆情生命周期阶段进行划分,并寻找各阶段舆情的特征,提出相应的引控工作流程。[结果/结论]微博舆情可划分为潜伏期、预热期、热议期和衰退期等四个阶段,其中潜伏期的工作重点在于识别、监控和研判,预热期的工作主要突出信息的控制、对称化及舆情主体的引导工作,热议期应更加重视舆情应急和控制工作,衰退期则着重于对整个舆情过程的评价、反馈及持续追踪监控。
[Purpose/Significance] The study puts forward worldlows to guide and control micro-blog public opinion in different stages of its lifecycle, in order to reduce the frequency and impact of micro-blog public opinion crisis. [ Method/Process] Based on the lifecycle theory, the paper first uses the Grounded Theory to divide micro-blog public opinion lifecycle from cumulative references and its variation of the keywords that reflect the public opinion events, then finds their characteristics and puts forward work.flows. [ Result/Conclusion] Micro-blog public opinion lifecycle can be divided into four stages of incubation period, warm-up period, hot discussion period and reces- sion period. The incubation period focuses on identifying, monitoring and judgment; the work of the warm-up period highlights the guidance of public opinion; the period of hot discussion should pay more attention to emergency and control; and the work in the recession period need to focus on the evaluation and feedback of the whole workflows and continuous tracking monitoring.
作者
晏敬东
杨彩霞
张炜南
Yan Jingdong Yang Caixia Zhang Weinan(School of Management, Wuhan University of Technology, Wuhan 43007)
出处
《情报杂志》
CSSCI
北大核心
2017年第8期88-93,75,共7页
Journal of Intelligence
关键词
微博舆情
生成要素
生命周期
引控系统
沉默螺旋效应
六度分离理论
Micro-blog public opinion essentials lifecycle control and guidance the Spiral of Silence six degrees of separation
