摘要
随着互联网的飞速发展,网店在世界范围内迅速普及,越来越多的卖家在运营过程中开始关注于店铺客户复购,聚焦于客户关系管理,因此,客户关系管理构建的理论与方法的研究,具有一定的现实意义。依据客户关系管理的特点,网店可以采取由客户获取、客服中心、客户分级、客户关怀以及客户知识库这五个部分组成的客户关系管理运作体系。
E-marketing not only creates new opportunities and challenges for the enterprises, but also brings greater market competition. How to evaluate the performance of enterprises＂ E-marketing has become an important subject in the development of current E-marketing. This paper explains the meaning of E-marketing performance evaluation and discusses how to build evaluation index system from four aspects： marketing effect, finance effect, online advertising promotion effect and website design effect. The paper also uses the DEA model to evaluate and analyze the marketing effects of three simulating enterprises.
出处
《淮南师范学院学报》
2017年第2期29-32,共4页
Journal of Huainan Normal University
