摘要
新闻宣传是承载医院文化的一项具体而且重要工作,通讯员队伍在其中起到了先锋队的作用。当今,新媒体平台的发展日趋成熟,其形式多样、需求多变的特点对通讯员队伍建设提出了新要求。围绕医院中心工作,促进医院新闻宣传的开展,在人员选拔聘用、制定合理制度、建立通联体系、加强能力培养、舆情管理角色、考核激励机制等方面进行实践探索,促进医院新闻宣传工作。
News propaganda is a specific and important work to carry on the hospital culture. Nowadays, the development of the new media platform is becoming more and more mature, and the characteristics of the new media and the changing needs of the new media team put forward new requirements. Work around the hospital center, promote the hospital to carry out propaganda, practice in the selection of personnel recruitment, establishing reasonable system and establish communications system, strengthen the ability training, public opinion management role, incentive mechanism and other aspects, to promote the hospital propaganda work.
作者
梅嘉
MEI Jia(United Front Office The Second Hospital Affiliated of Suzhou University, Suzhou Jiangsu 215004, China)
出处
《中国继续医学教育》
2017年第9期62-65,共4页
China Continuing Medical Education
关键词
新媒体
医院通讯员
队伍建设
实践
new media
hospital correspondent
team building
practice
