摘要
以产业融合理论为基础,从体育旅游满足游客需求的一致性、产业内部高度关联性和发展的现实性出发,剖析旅游与体育两大产业融合的动因。从旅游资源、产品开发、品牌建设、竞争状况等角度对扬州体育旅游发展现状进行分析,并从产业融合视角提出了扬州体育旅游发展的策略,包括资源整合与开发、产品创新与组合、政府引导与规划、提升服务体验、加强合作交流等方面。
Based on industrial integration theory and current development of tourism and sports industry, this paper explores the reason and possibility of the two industries＇ integration for they bear close correlation with each other and satisfy the same customer demands. The paper first analyzes the status quo of sports tourism development in terms of tourism resources, product development, brand creation, and competition environments. It then gives strategies for Yangzhou＇ s sports tourism development from an industrial integration perspective, concerning resource integration and development, product innovation and combination, government guidance and plan- ning, improvement of service experiences, as well as more cooperation and exchanges.
出处
《无锡商业职业技术学院学报》
2017年第2期39-43,共5页
Journal of Wuxi Vocational Institute of Commerce
基金
江苏高校哲学社会科学研究项目"基于旅游体验视角的扬州古巷旅游开发研究"(2016SJD630095)
江苏省"十二五"高等学校重点专业群"旅游管理及在线运营服务"建设项目(苏教高〔2012〕23号)
扬州市科协软科学研究项目"产业融合视角下扬州体育旅游发展研究"(2016-43)
关键词
产业融合
体育旅游
扬州
马拉松赛事
industrial integration
sports tourism
Yangzhou City
marathon event
