摘要
随着资源的日益短缺以及对环保的诉求,新能源汽车的发展和市场推广未来的研究价值日益凸显。本文基于联合分析,借助SPSS统计分析软件,研究新能源汽车的消费偏好,分析由4个因素和各个因素3种水平正交实验设计的9种虚拟产品轮廓的相对重要性权重和效用函数,并用通过线性矢量模型计算出的虚拟产品轮廓的总效用进行市场占有率模拟预测。最后,根据研究结论对新能源汽车的发展提出建议。
With the shortage of resources and the demand for environmental protection, the development and market promotion of new energy vehicles have important research value. Based on conjoint analysis, with SPSS statistical analysis software, this paper studies the consumption preference of new energy vehicles, analyzes the relative importance weight and utility function of 9 virtual product profiles which are designed by 4 factors and the various factors in each of the 3 levels in the orthogonal experiment, the market share simulation is predicted by the total utility of 9 virtual product profiles calculated by the linear vector model. Finally, according to the research conclusions, this paper puts forward some specific proposals for the development of new energy vehicles.
作者
周航
Zhou Hang(Zhejiang University of Finance ＆ Economics Dongfang College ,314408 ,Jiaxing ,Zhejiang , China)
出处
《特区经济》
2017年第2期85-89,共5页
Special Zone Economy
关键词
联合分析
新能源汽车
消费偏好
conjoint analysis
new energy vehicles
consumption preferences
