摘要
目的为我国网上药店探索适合的发展战略提供参照。方法运用"波特五力模型",从分析我国网上药店的竞争环境着手,探讨并制定发展战略。结果与结论国家应协助网上药店发展,完善监管制度,加强监督管理,实行信息公开战略,建立统一的第三方交易平台;网上药店可以通过采用融合发展战略、差异化战略、服务型发展战略,并利用超链接和官网信息,帮助购买者鉴别真假药店等方式来顺应外部竞争环境,从而提高自身的竞争能力。
Objective To provide a reference for the development strategies of online pharmacies in China.Methods Based on Michael Porter＇s five forces model,the competitive environment of online pharmacies and the developing strategies were analyzed. Results and Conclusion The country should perfect the supervision system,strengthen supervision and management,assist the development of online pharmacies,implement the strategy of information disclosure,and establish a unified,third-party trading platform. The online pharmacies may promote their competitiveness by applying fusion strategies,differential strategies and service development strategies,using the hyperlink and website information,and helping customers identify true and false pharmacies to adapt to the external competition environment.
出处
《广东药学院学报》
CAS
2016年第6期780-783,共4页
Academic Journal of Guangdong College of Pharmacy
关键词
网上药店
发展战略
波特五力模型
online pharmacies
developing strategy
Michael Porter＇s five forces model
