摘要
目的:探索我国医药电子商务发展之路。方法:研究美国医药电子商务发展的成功经验,分析我国医药电子商务发展中存在的问题。结果与结论:我国医药电子商务的发展应加强企业信息化建设,依托于第三方电子商务交易平台,注重服务和积极发展农村市场等。
OBJECTIVE ：To explore the way for the development of E-commerce in Chinese pharmaceutical enterprises. METHODS： The successful experiences of American in developing E - commerce were studied, and problems for the development of E-commerce in China pharmaceutical enterprises were analyzed.RESULTS ＆ CONCLUSIONS：The development of E- commerce in Chinese pharmaceutical enterprises should count on information construction in enterprises, depend on the third party E-commerce transaction platform,focus on the service and actively develop the countryside market etc.
出处
《中国药房》
CAS
CSCD
北大核心
2006年第7期551-553,共3页
China Pharmacy
关键词
医药
电子商务
信息化
交易平台
Medicine
E - commerce
Information
Transaction platform
