摘要
医疗旅游是将疾病防治、养生保健、身体修复与旅游活动有机融合,可相应地分为三大类型。在医疗旅游蓬勃发展、泰州构建大健康产业、泰州旅游寻求差异化发展这三大背景下,泰州发展医疗旅游成为必然。目前,泰州医疗旅游开发处于初步阶段,存在整体定位模糊、产品缺乏融合性等问题。解决策略包括明确目标,正确定位;整合资源,深度开发;围绕人才,多样培养;重视网络,全面宣传推广。
Medical tourism integrates tourism activities with disease prevention and treatment, health care, and body repair, which could be divided into three major types accordingly. With medical tourism flourishing,Taizhou is developing the big health industry and seeking for differentiated development of the tourism industry. In this connection, to develop medical tourism in Taizhou has become a natural resuit.There are problems for developing medical tourism in Taizhou as the development is at the preliminary stage. The overall positioning is not clear and the products could not integrate with each other. Solving strategies include setting clear targets, integrating resources with profound development, building a pool of talents with diversified cuhivation, and attaching importance on online publicity.
出处
《商业经济》
2016年第10期72-75,共4页
Business & Economy
基金
泰州市科技局软科学研究项目:泰州市医疗旅游发展路径研究(RKX201605)
关键词
泰州
医疗旅游
开发
Taizhou, medical tourism, development
