摘要
高职院校汽车营销与服务专业技能课程存在与汽车检测与维修专业的相关课程共用课程标准、教学内容设计不完善、教材选用与教学方法定位模糊等问题。广东机电职业技术学院汽车技术服务与营销专业对广东珠三角地区的汽车销售、售后岗位进行调研,分析职业岗位分布、职业生涯发展路径,借鉴香港汽车工程师协会的要求及宝马、丰田等企业员工培训标准,结合岗位成长规律,开发突出职业能力培养的技能类课程标准与教材,实施任务驱动式教学。2年的实践表明,技能课程教学模式改革可以提高人才培养质量。
In this paper, present teaching situation and problems of technical course in automotive marketing and service of higher vocational colleges were analyzed. In order to solve these problems, sales and after-sale service in Guangdong Zhujiang Delta area was investigated. Then, teaching reform mode of technical course was constructed to meet demand of research posts. This model was performed for two years. Teaching practice showed that the turnover rate was reduced and teaching quality was improved. Further research and application should be promoted.
出处
《武汉职业技术学院学报》
2016年第4期48-51,共4页
Journal of Wuhan Polytechnic
基金
广东机电职业技术学院2014年校级教科研项目"基于汽车技术服务与营销专业技术课程教学改革与实践--以<汽车底盘构造>为例"(项目编号:YJW2014-005)
关键词
汽车营销与服务
技能课程
教学模式改革
automotive marketing and service
technical course
teaching reform
