摘要
目的依据云南地区地域文化特色,研究旅游纪念品设计与开发的价值根本,即外在形式的唯一性和象征性。方法以"滇元素"的再创作为切入点,深入探讨如何利用地域资源,更准确地提炼本土文化中典型的视觉要素,同时,归纳其在旅游纪念品设计应用中的多种可能,以此展开对相关设计方法所对应的几种设计思维的分析阐述。结论对设计要素的创新应用是构建特色旅游地区外在形象宣传和内在文化传递的重要媒介,"滇元素"的提炼和创新需要在深入调研和反复筛选的基础上,融入恰当的设计思维和表现形式,在对二维图形和立体造型的借鉴中应做到有的放矢。
According to regional cultural characteristics in Yunnan, it aims to study the fundamental value of tourist souvenirs design and development,namely, the unique and symbolism of external form. Taking the re-creation of ＂Dian element＂ as a starting point, it further explores the use of local resources, to more accurately refine the local culture typical visual elements. Meanwhile, it summarizes its application in souvenir design, in order to expand related design methods corresponding to several design thinking elaborated. Design elements to build innovative applications is an important medium to promote its tourism area external image and internal cultural transmission, ＂Dian element＂ refining and innovation requires in-depth research and repeated screening on the integration of appropriate design thinking and expressions in the two-dimensional graphics and three-dimensional modeling of reference should be targeted.
出处
《包装工程》
CAS
CSCD
北大核心
2016年第18期198-202,共5页
Packaging Engineering
关键词
旅游纪念品
滇元素
再创作
设计
应用
souvenirs
Dian element
re-creation
design
application
