摘要
为了解决工业设计中产品族设计的品牌识别问题,提出支持产品视觉识别的产品族设计DNA研究方法.讨论了产品识别的维度以及产品族设计DNA的概念,研究产品视觉识别下产品族设计DNA的体系构建和关键技术,提出产品族设计系统模型和设计DNA构造方法.以健康磁疗沙发造型设计为例,构建产品族设计DNA结构模型和产品族概念设计系统,基于该系统可以实现健康磁疗沙发的产品快速设计,并且保持品牌的统一性和创新性,从而提高开发设计效率,验证了工业设计中支持产品视觉识别的产品族设计DNA理论体系.
An approach of product family DNA for product visual identity was proposed to deal with the brand identity of product family in industrial design.The dimension of product identity and the concept of product family design DNA were studied.The construct system of product family design DNA in product visual identity was presented and key technologies were analyzed.A design system model and the establishing method of product family design DNA were put forward.Taken the healthy magnetic sofa （HMS） form design as an example,the HMS product family configuration model and a computer-aided form design system were set up.Based on the system,the HMS design can be accomplished rapidly,and the unification and innovation of the brand identification can be kept.The results verified the product family design DNA for the product visual identity theory in industrial design.
出处
《浙江大学学报（工学版）》
EI
CAS
CSCD
北大核心
2010年第4期715-721,共7页
Journal of Zhejiang University：Engineering Science
基金
国家自然科学基金资助项目(60503068)
国家"863"高技术研究发展计划资助项目(2006AA04Z103)
国家科技支撑计划资助项目(2007BAH11B04)
浙江省自然科学基金资助项目(Y1080457)
关键词
产品设计
品牌
产品识别
知识
产品族
工业设计
product design
brand
product identity
knowledge
product family
industrial design
