摘要
以大庆市现货商场的物流模式转变为主要研究对象,分析了大庆市现货商场物流模式的现状与存在的主要问题,探讨了在网络营销环境下,随着大庆市现货商场营销模式的转型,物流模式如何转变,最后提出了大庆市现货商场物流模式转变的对策。
Based on the department stores and shopping centers of Daqing as the main object,the present situation and main problems of the logistics mode were analyzed. How logistics mode changed with the transformation of department stores and shopping centers marketing mode under the network marketing environment were discussed in Daqing,and the article proposed the countermeasure to transformation of logistics mode in the end.
出处
《黑龙江八一农垦大学学报》
2015年第4期113-116,共4页
journal of heilongjiang bayi agricultural university
基金
大庆市科技计划项目(szd-2012-01)
关键词
网络营销
大庆市
现货商场
物流模式
策略
network marketing
Daqing
department store
logistics mode
strategy
