社会资本视角下的用户社交问答行为研究——以知乎为例被引量：16

Investigating Users' Social Q&A Behavior from a Social Capital Perspective:the Case of Zhihu

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摘要社交问答用户的信息行为受多种因素影响,本文旨在探究社会资本与用户问答行为的关系。本研究应用林南社会资本理论框架和厄普霍夫对社会资本的分类,对用户问答行为依用户角色(社区成员、提问者、回答者)进行分析。数据集包括1 952名用户、176个问题、2 133个回答。结果表明:用户内容性的贡献度主要与认知性线上自致资本相关,互动性的贡献度与结构性线上自致资本相关;用户提问获得的响应与其社会资本无关,回答获得的响应与社会资本关联较弱;线上自致资本较高的回答者的答案被选为精华答案的比例更高。用户认知性、结构性线上自致资本的积累均基于其参与内容性、互动性活动的数量,但自致资本并不会显著影响用户提问或回答获得的关注。 Users＇ social question-answering behavior may be influenced by several factors. This article aims to understand the relationship between social capital and social Q＆A behavior. We applied Lin＇s Social Capital Theory and Uphoff＇ s categorization of different types of social capital to analyze users＇ social Q＆A behavior based on user roles ： community member, questioner, and answerer. The data set con- tained 1952 user profiles, 176 questions, and 2133 answers. It is found that：Content-based contributions correlate with cognitive social capital and structural social capital, whereas social contributions correlate with structural social capital ;The number of answers a questioner receives have no correlation with his or her social capital status, and the responses （number of ＂ votes＂） an answerer receives correlate weakly with the person＇s social capital;Archived ＂high-quality＂ answers are mostly from users with higher social capital. The accumula- tion of both of cognitive and structural self-made social capital is correlated to the amount of content-based and social contributions to the Q＆A community. Self-made social capital seems to help the answers to receive more ＂Votes＂ slightly, but does not seem to help the users to attract more responses to their questions.

作者张鹏翼张璐

机构地区北京大学信息管理系

出处《情报杂志》 CSSCI 北大核心 2015年第12期186-191,199,共7页 Journal of Intelligence

基金教育部留学回国人员科研基金项目"通过虚拟社交网络的信息寻求行为研究"(编号:教外司留[2004]176号)资助北京醒客工场项目"社区问答平台的群体认知形成研究"(编号:XK201409001)资助

关键词社交问答社会资本问答行为知乎 social Q＆A social capital Q＆A behavior zhihu

分类号 G350 [文化科学—情报学]

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