摘要
传统文化旅游发展模式包括基于传统文化资源展示的博物馆型发展模式、以文化创意为主体的技术创新型发展模式、以关联产业为依托的融合发展模式等三种,其共性问题是除了对文化开发的功利性定位和地方文化基因展示不够之外,割裂了文化空间的延续性和整体性,阻滞了文化资源的协同保护与利用。文化旅游实施区域协同发展的必要性,体现在对传统文化资源的整体性保护、规避区域文化旅游产业同构及深化区域旅游合作三方面,同时应尊重政府、市场、企业和公众等利益相关者诉求。在路径选择上,要构建"战略—文化—组织"的三维协同体系,战略协同是主导、文化协同是核心、组织协同是保证,三者相互作用,以形成目标明确的文化旅游区域协同发展路径。
The traditional cultural tourism development patterns mainly include three types： museum development pattern based on the exhibition of traditional cultural resources, technological innovation development pattern with cultural innovation as the mainstay and the integrated development pattern with the support of the related industries. The shared problem among them is that on one hand the utilitarian orientation of cultural development and the exhibition of regional culture are not sufficient; on the other hand they isolate the continuity and integration of cultural space and hinder the synergetie conservation and exploitation of cultural resources. The necessity of the synergetic development of regional cultural tourism is reflected in the integrated conservation of cultural resources, evasion of the industrial isomorphism of regional cultural tourism and deepening regional tourism cooperation; in the meantime, respect should be paid to demand of interests-related parties including government, market, enterprises and the public etc. In path selection, the interactive three-dimensional synergetic system of ＂strategy-culture-organization＂ should be built with strategy synergy as the lead, cultural synergy as the core and organization synergy as the guarantee so that a synergetic development path of regional cultural tourism with a clear objective is formed.
出处
《商业经济与管理》
CSSCI
北大核心
2015年第11期78-87,共10页
Journal of Business Economics
基金
国家社会科学基金青年项目"文化旅游的区域协同发展模式与对策研究"(12CJY087)
国家旅游局旅游业青年专家培养计划项目"地域文化对区域旅游发展的影响机理"(TYEPT201425)
扬州大学高端人才培养支持计划项目"地域文化景观与旅游地空间系统的关系研究"(20140410)
关键词
文化旅游
区域协同发展
现实诉求
实现路径
cultural tourism
regional synergetic development
realistic demand
realization path
