摘要
随着经济全球化进程加快,中日贸易往来呈现繁荣态势。但在实际商贸往来中,双边贸易不平衡、商务摩擦频繁发生、发展前景不容乐观。从中日商务文化差异出发,采用对比的手法,对两国的商务物质文化、制度文化、行为文化、精神文化等四个方面进行考察,研究两国商务思维模式差异产生的原因,并提出相应的对策。
Along with the acceleration of economic globalization,the trade between China and Japan is becoming prosperous. How ever,in the actual commercial relations,the imbalance of bilateral trade and business friction frequently occur. The future of development is not optimistic. Considering the differences between China and Japan,this paper inspects four aspects of business culture,material culture,institutional culture,behavior culture and spiritual culture using the way of comparation. At the same time,this paper also studies the causes of differences between China and Japan＇s business thinking modes,and puts forward the corresponding strategies.
出处
《沈阳工程学院学报（社会科学版）》
2015年第4期524-529,共6页
Journal of Shenyang Institute of Engineering:Social Science
基金
上海市大学生创新创业训练计划项目(201510256089)
关键词
商务文化
思维模式
中日差异比较
business culture
thinking modes
differences between China and Japan
