时间距离、社会距离与网购决策框架效应研究被引量：6

Research on Framing Effect of Online Shopping Decision by Time Distance and Social Distance

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摘要电子商务的发展逐步消弭了空间距离对消费者决策的影响,但心理距离中的时间距离和社会距离对消费者购买风险决策的框架效应仍需探讨。通过问卷调查收集数据构建网购决策框架效应模型,本文分析、总结不同时间距离和社会距离情境对消费者网购决策的框架效应,以期对相关企业的营销实践提供参考。 The effect of spatial distance on consumer decision- making has been eliminating with the development of electronic commerce. But the other two important parts of psychological distance： time distance and social distance remaining the framing effect on consumers purchase risk decision- making needs studying. Therefore,we collect data by a questionnaire survey to construct the frame work model of online shopping decision,so that we can analyze and sum up framing effect under different situations of time distance and social distance. And we hope the study can be used for reference by correlation enterprise＇s marketing practice and related research.

作者车诚马万祺曹松峰

机构地区中国石油大学(华东)经济管理学院南开大学周恩来政府管理学院

出处《商业研究》 CSSCI 北大核心 2015年第9期130-136,共7页 Commercial Research

基金中央高校基本科研业务费专项资金项目项目编号:14CX04046B 山东省社会科学规划研究项目项目编号:14CGLJ40 青岛市社会科学规划项目项目编号:QDSKL150426

关键词社会距离时间距离框架效应消费决策 social distance time distance framing effect consumer decision-making

分类号 F272.1 [经济管理—企业管理] C939 [经济管理—管理学]

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