摘要
在当今体验经济时代,我国经济型酒店面临着产品同质化以及国外知名酒店集团进驻的生存挑战。打造鲜明的品牌形象,以差异性来吸引消费者,是处于激烈竞争态势下我国经济型酒店健康发展的必经之路。本文对我国经济型酒店品牌发展现状进行分析,根据品牌的建设过程,从品牌的定位、传播和扩张等方面对我国经济型酒店品牌运营进行对策研究。
In today＇s experience economy, China＇s budget hotels are facing the challenge of homogeneous products when foreign well-known hotel group entered into China. It is the necessary way for our budget hotels to create distinctive brand to attract consumers. This paper analyzes the present situation of the development of budget hotels, based on the process of construction of brand, discusses the brand operating from the perspectives of the brands＇ positioning, spread and expand.
出处
《齐齐哈尔师范高等专科学校学报》
2015年第4期100-101,共2页
Journal of Qiqihar Junior Teachers College
关键词
体验经济
经济型酒店
品牌经营
对策
experience economy
hotels
brand management
countermeasures
