摘要
文章以旅游者发表的网络游记为研究资料,通过内容分析法对其进行分组对比,探讨诗词对旅游者旅游动机的影响。结论表明,经典诗词对旅游动机有正向拉动作用,对目的地建立积极情绪有较大影响,旅游目的地应当充分挖掘旅游诗词的文化价值,深度开发诗词相关旅游资源。
Taking the travelogues released on the internet by tourists as an example,this paper classifies them according to their contents so as to explore the influence of poetry on tourist motivations. The findings suggest that classic poetry increases tourists’ motivation and exerts positive influence on the image of tourist sites,and that tourism destinations should fully explore the cultural values of tourism poems and relevant resources.
出处
《四川旅游学院学报》
2015年第4期41-43,共3页
Journal of Sichuan Tourism University
关键词
旅游动机
诗词
游记
tourist motivation
poetry
travelogue
