摘要
经济全球化给中国连锁经营带来了机遇和挑战，中国连锁经营与国外存在较大差距，在宏观调控对策上要改革体制、完善机制、制定规划、健全法制和发展中介组织策略；在微观经营对策上，中国连锁经营是否成功，关键在于市场定位策略是否正确，并提出规模定位集团化、业态定位多元化、业种定位多样化、商品定位大众化以及经营定位科技化和品牌化策略。
Global economy has provided opportunities and challenges together to chain - store management in China. There exists a distance in chain - store management between home and abroad. From macro point of view we put forward the following countermeasures, reforming systems, perfecting mechanism, making plans, perfecting legal systems and developing mid - organizing strategies. Whether the chain - store management will he successful depends on market tactics. In micro -operation, we also suggest intensifying scales, enriching product varieties, fitting commodities to majority, filling science in management and brandizing products.
出处
《肇庆学院学报》
2001年第4期47-51,共5页
Journal of Zhaoqing University
