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北京市滑雪场经营及发展趋势的研究 被引量:22

Research on the Management and Development Trend of the Ski Resorts in Beijing City
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摘要 近十年来,北京滑雪场数量和规模迅速增加,对雪场运营的分析有助于了解其未来发展趋势。通过文献资料法、问卷调查法、数理统计法对北京市滑雪场经营状况进行调查。以北京南山滑雪场、北京怀北国际滑雪场、北京渔阳国际滑雪场等为例,深入探讨北京滑雪场经营现状、影响北京滑雪场健康发展的因素,认为北京滑雪场具有向超级滑雪度假区方向发展、向四季度假旅游胜地方向发展、向着生态环境保护性开发方向发展等发展趋势,以促进北京滑雪场运行更加规范、管理更加科学。 Analyzing the operation of the ski resorts in Beijing city is helpful to understand the development trend of these resorts, which rapidly increased in quantity and scale in the past decade. With the methods of literature, questionnaire and mathematical statistics, the paper has an investigation of the ski resorts' operation in Beijing city. With the example of the ski resorts in Beijing city such as Nanshan resort, Huaibei international resort, Yuyang international resort, it in-depth discusses these resorts' operation situation and inlfuencing factors. It thinks their developments tend to super holiday resort, tourist attraction at all seasons, protective exploitation of ecological environment. Its purpose is to advance the more standardized and more scientiifc development of the ski resorts in Beijing city.
作者 吴晓华 伊剑
出处 《冰雪运动》 2014年第6期74-77,共4页 China Winter Sports
关键词 北京市 滑雪场 经营 发展趋势 Beijing city ski resort management development trend
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