摘要
鸟巢是著名的奥运遗产,已经成为北京的地标性建筑,具有巨大的创意开发空间。文章阐述了鸟巢的主要文化旅游资源及其特点,在此基础上对鸟巢的文化旅游创意开发现状进行了全面分析,并指出存在的问题,及开发原则和策略。
As a famous Olympic legacy,the Bird＇s Nest has become a landmark in Beijing and it also has an enormous room for creative development.This paper states the Bird＇s Nest＇s main cultural tourism resources and its characteristics and comprehensively analyzes the current situation of tourism creativity development.Development principles and strategies for the existed problems are also presented in this paper.
出处
《北京城市学院学报》
2015年第2期23-28,共6页
Journal of Beijing City University
关键词
鸟巢
文化旅游创意
开发现状
策略
北京
the Bird＇s Nest
cultural tourism creativity
current development situation
strategy
Beijing
