摘要
采用系统动力学的方法构建了一个基于电子商务平台的退货模型,分析了退货政策与电子商务企业的各个运营指标之间的定量关系,并运用Vensim PLE软件进行仿真实验。研究结果表明:1退货政策宽松度越高,退货率和销售率都会相对上升,这与现实相符;2当网络零售商采取有时间限制的退货策略时,如果其退货比例和业内基本一致,其可以通过提供较宽松的退货政策来提高销售量。
Based on e-commerce platform, this paper builds a return goods model with the method of system dynamics. At the same time, it analyzes the quantitative relationship between return policy and various operational indicators in the e-commerce enterprise, and uses Vensim PLE simulation software to do the simulation experiment. The results show that： ①the higher the return policy loosing, the return rate and sales rate will relatively rise. And it is consistent with reality; ②when the online retailer takes a time-limited return policy and if its return ratios are basically consistent with the industry, it can provide a more liberal return policy to increase product sales.
出处
《价值工程》
2015年第13期30-32,共3页
Value Engineering
基金
天津职业技术师范大学科研发展基金重点预研项目(ZDYY1205)
关键词
系统动力学
电子商务
退货
system dynamics
e-commerce
return goods
