摘要
在高职电子商务课程教学设计中,根据电子商务岗位能力要求,以工学结合任务驱动为指导思想,以电子商务典型的五个岗位为导向组织教学内容,把课程教学内容分为网络搜寻与信息收集实训、B2B实训、B2C实训、网络客服实训、网银收付款实训等5个模块。
It is essential for teaching design of E -commerce Practice course in higher vocational schools to combine with the demand of abilities of E -commerce characteristics of vocational college students to construct the course ＆#39;s teaching objectives . The design of course contents is organized according to the five typical jobs of E -commerce , taking the working -learning integration and task -driven guiding ideology .The course design divides the course contents into five modules ,such as the E-commerce experience module , network information edit module , Taobao operation module , Website design and maintenance module,network marketing module ,customer service module.
出处
《物流工程与管理》
2014年第9期268-270,共3页
Logistics Engineering and Management
基金
广州市教育科学规划课题(12A168)
广州城市职业学院教育教学改革研究(JY2013046)基金的支持
关键词
电子商务
工作过程
实训
e-commerce
job-oriented
practice course
