摘要
随着计算机技术和Internet的迅速发展 ,时间和空间的概念、消费者的概念、市场的性质和市场行为等皆发生了深刻变化 ,网络营销应运而生。认识网络营销的营销理念 ,采取相应的网络营销策略 。
Concepts of time and space as well as consumer charateristic of market,and the market behaviour,all have changed remarkably with the rapid development of computer technology and especially Internet;so Internet Marketing assumes.Therefore,recongnition of Internet Marketing conception and adopting respective Internet Marketing stratatgem will be the key facter for enterprises to success in market competition.
出处
《湖南轻工业高等专科学校学报》
2000年第1期59-61,共3页
Journal of Hunan Light Industry College
关键词
网络营销
电子商务
营销策略
企业
Internet Marketing
E-commerce
marketign stratagem
