摘要
自20世纪末以来,国际邮轮旅游业发展势头迅猛,以年均8.6%的增长率跃居全球旅游市场最为迅速的一个板块。近年来,随着世界邮轮重心不断东移,亚太市场已成为世界邮轮市场中最年轻但发展最快的一个分区。通过分析北美邮轮旅游市场的相关数据资料,总结出北美邮轮旅游消费市场在客源分布、游客结构、游客消费动机、结伴人数和航线天数等基本特征,并以此作为判断依据,对亚太邮轮旅游市场的发展趋势进行预测。
Since the end of the twentieth century, the world cruise tourism industry has experienced a great development and becomes a new growing tourism sector with an average annual growth rate of 8.6%. Recently, Asian-Pacific area has become one of the youngest but developed the fastest cruise market partition in the world with the world cruise center moving eastward. The paper reviews related literature and documents, concludes the characteristics of North American cruise market about tourist distribution, tourists structure, consumption motivation, traveling companions and length of trip. According to the above findings, the paper aims to forecast the future trend of Asian-Pacific market.
出处
《湖北第二师范学院学报》
2014年第8期76-79,共4页
Journal of Hubei University of Education
关键词
邮轮旅游
北美邮轮市场
消费特征
亚太地区
cruise tourism
North American cruise market
consumption characteristics
Asian-Pacific area
