摘要
文章以携程网为在线点评数据来源,使用语义网络分析法探讨了我国游客针对三大邮轮公司旗下的皇家加勒比邮轮海洋赞礼号、蓝宝石公主号和天海邮轮新世纪号的旅游体验。研究发现,游客体验主要可分为客观环境体验和主观环境体验,相对而言,游客更加关注主观环境体验,而相关服务人员的服务质量和水平很大程度上影响着游客体验和满意度。提升相关服务人员的服务素养,完善旅游行程策划,以及加强邮轮目的地配套设施的建设,则是提升游客体验、提高重游率并实现邮轮旅游产业可持续发展的有效路径。
This paper takes three well-known international cruises （Royal Caribbean Cruise, Princess Cruise and Tianhai Cruise） as an example ,to analyze Chinese tourist experience by using semantic network analysis. The findings show that tourist experience can be divided into two types：objective environment expe- rience and subjective environment experience. The invisible staff services are of great importance to tourists in the whole process of travelling. The findings suggest that improving staff service quality, organizing better cruise tours, and strengthening the construction of the supporting facilities are best ways to enhance tourist re- visit intention and develop cruise tourism sustainably.
出处
《浙江外国语学院学报》
2017年第3期95-104,共10页
Journal of Zhejiang International Studies University
基金
国家社会科学基金项目(13BSH044)
关键词
邮轮
国际航线
游客体验
cruise
international cruise line
tourist experience
